The Demand Institute is a non-profit think tank that focuses on understanding how consumer demand is evolving around the world. The Demand Institute was founded in 2012 by

Mark Leiter Mark Edward Leiter (born April 13, 1963) is an American former right-handed pitcher in Major League Baseball who had an 11-year career from to and in . Leiter grew up in Toms River, New Jersey. Leiter graduated from Central Regional High Scho ...

and Jonathan Spector, and is jointly operated by

The Conference Board The Conference Board, Inc. is a 501(c)(3) non-profit business membership and research group organization. It counts over 1,000 public and private corporations and other organizations as members, encompassing 60 countries. The Conference Board co ...

and Nielsen and is headquartered in New York City.

History

The Demand Institute initially focused on American Communities. The first report on consumer demand was ''The Shifting Nature of U.S. Housing Demand'' (2012). This was followed by ''A Tale of 2000 Cities: How the Sharp Contrast Between Successful and Struggling Communities is Reshaping America'' (2014). More recently, the work has extended to China with the publication of ''"Sold in China"'' (2015), ''"No More Tiers"'' (2015), ''"A Wealth of Opportunity"'' (2016), and ''"The End of Cold, Hard Cash"'' (2016).

The Federal Reserve Bank of New York The Federal Reserve Bank of New York is one of the 12 Federal Reserve Banks of the United States. It is responsible for the Second District of the Federal Reserve System, which encompasses the State of New York, the 12 northern counties of New ...

announced on January 13, 2014 that it was launching a new ''Survey of Consumer Expectations'', which is conducted monthly by The Demand Institute. The

United Nations The United Nations (UN) is an intergovernmental organization whose stated purposes are to maintain international peace and international security, security, develop friendly relations among nations, achieve international cooperation, and be ...

and the

United Nations Foundation The United Nations Foundation is a charitable organization headquartered in Washington, DC, that supports the United Nations and its activities. It was established in 1998 with a $1 billion gift to the United Nations by philanthropist Ted Turner, ...

joined forces with The Demand Institute and

Salesforce Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, a ...

to launch Project 8, a global collaboration to help the world better anticipate the needs of 8 billion people in 2025 and beyond. The program was publicly announced in October 2014."Project 8 Uses Salesforce Analytics Cloud to Anticipate the Needs of 8 Billion People"
June 18, 2015

References

External links

* {{DEFAULTSORT:Demand Institute Non-profit organizations based in New York City Political and economic think tanks in the United States Think tanks established in 2012 2012 establishments in New York City